Pro tip: If you haven’t already, now is the time to familiarize yourself with how the YouTube algorithm works. Take those relevant keywords and use them in your metadata (i.e., your video title, tags, video description text, subtitles).Find inspiration for your next video based on what people are already looking for (i.e., take a look at search patterns and see what keywords have a lot of search queries, but few videos, a.k.a.You’re going to want to use a tool like Google Keyword Planner (note that you’ll need to set up a Google Ads account) to do two things: So, what can you do to improve your videos’ search ranking on YouTube? Ranking in search results is the best way to get brand new eyes-not just subscribers and people who are already interested in your channel (although we’ll talk more about them later) - on your videos.īut this is easier said than done. That means you need to know what your audience is looking for-tutorials, inspiration, or entertainment. In other words, when your ideal viewer types in your chosen keywords, you want your video to rank near the top of YouTube’s results list. And one of the top strategies for getting more views is YouTube SEO, i.e., optimizing your videos for search. Yes, YouTube is a social platform, but it’s also a search engine. Do your research, and improve your video’s search ranking Pro tip: Have you worked up your audience personas yet? They’re kind of like Dungeons & Dragons characters, except make it business. It doesn’t get distracted trying to offer soccer or dodgeball players the same type of content: this is all b-ball, all the time, and Deep Game’s 877K followers love that. You’re here for someone special: your audience.ĭeep Game’s YouTube channel, for instance, creates content for an audience of basketball players-ones who are interested in improving their own game. If you’re aiming to optimize your YouTube marketing strategy, you want to get precise and ruthlessly selective about your goals-and the content that will get you there.īecause you aren’t making videos for everyone. Zero in on your specific niche (and your ideal audience)
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